Most digital marketing engagements optimise for traffic. The leadership team usually cares about pipeline. We sit with marketing and commercial leaders to design a digital strategy that connects to actual revenue, with measurement that survives a CFO review.
When clients come to us
When a digital spend has grown without visible commercial return. When a B2B business is entering a new market and the brand has no native digital footprint there. When a marketing team is competent operationally but lacks the strategic frame the board wants to see. Often when a CMO is rebuilding the function around evidence rather than activity.
How we work
A senior advisor reviews the current digital footprint — search, content, paid, owned channels — alongside the actual buying journey of the target customer. From there we design a strategy that prioritises a small number of channels, defines the measurement against pipeline, and gives the in-house team a plan they can execute without ongoing dependency.
What we deliver
- Buyer-journey map and channel prioritisation
- Digital strategy document with measurement plan
- Content and SEO architecture for the target markets
- Paid media framework with spend governance
- Analytics and attribution setup recommendation
- Quarterly review cadence with the leadership team
Typical engagement
A digital strategy engagement runs four to eight weeks. On our side, a senior digital advisor leads with one analyst. On the client side, the CMO or head of marketing is the principal counterpart, with commercial and finance involved at sign-off. The deliverable is the strategy and the measurement, not ongoing campaign management.
Why CGLA
We are independent of media agencies and platforms — there are no rebates on the channels we recommend. Our digital advisors have built and sold B2B digital programmes in EU, UK and Turkish markets, which means the recommendation is calibrated to each market's actual buyer behaviour, not a global template.
