The useful market study is the one that names competitors, sizes a real addressable market and lets the leadership team commit on evidence. Most market reports do not do this. We do, and we sign the work.
When clients come to us
Before a founder commits a year of capital to a market thesis. Before a board approves entering a new geography or category. Before a management team finalises a positioning that will live for years. Often when an earlier study was bought from a directory provider and the team has discovered it does not survive board challenge.
How we work
A senior research lead defines the questions with the sponsor in week one, then builds the analysis from primary sources — named interviews, public filings, trade associations, regulatory data — and from internal data the firm holds. The output is a short, defensible memo with sourced footnotes and a reading the sponsor can take into the boardroom unaccompanied.
What we deliver
- Primary-source market research memo
- Named competitor map with positioning read
- Market sizing and segmentation
- Customer interview synthesis where in scope
- Source register and methodology note
- Optional board presentation by the named author
Typical engagement
A research engagement runs four to ten weeks depending on access to interviews. On our side, a senior research lead is the named author, supported by one analyst. On the client side, the sponsor is the founder, CEO or strategy director, with the board briefed at completion.
Why CGLA
We do not publish syndicated reports. Every memo is built for one sponsor and one decision, by a named author who signs the work. Our advisors operate inside the EU, UK and Turkish markets, which makes the primary-source layer realistic rather than aspirational.
